Attacked by foreign-made products, what about the fate of locally made products?

Id Nasional. The entry of foreign products into Indonesia is undeniable. this makes local products less competitive if they are unable to survive the onslaught of the times and do not innovate.

However, on the one hand, now the Indonesian people are getting to know and love the authenticity of local products. Starting from the characteristics, uniqueness to noble cultural values ​​that can be taken from the product.

Oi from Swara Gembira expressed that Indonesian society is currently in the renaissance era, aka re-fond of things that are indeed authentic Indonesian identity, especially art and culture.

"These five years we are renaissance, we go back to locality and culture. Swara Gembira has an aspiration to make Indonesia the world's lighthouse, not only Hollywood, Korea, Japan, and others, "Oi said in Central Jakarta on Saturday (12/15/2018).


Oi added, how can Indonesia reach and be well-known internationally if not "hoe" its local style.

Not much different from Oi, Dade Akbar from Warteg Gourmet said that young people are actually interested in various things that are Indonesian. Therefore, it is a medium of Instagram as a canvas of art to change the appearance of the simplicity of the "warteg" cuisine that looks pangling.

"I want to make what is the way that the food (warteg) has great potential. From there it rolled to expose this food to look pangling. With new branding, "Ahmad explained on the same occasion.

Then, Nadia from Populo Batik was similar. There is a pride that the Indonesian people now not only make batik as a fashion choice for certain events, but for everyday performances.

"Now, there are many who use batik for daily look, we make batik with designs that are indeed contemporary so that they will go to all generations," Nadia said.


According to Nadia, there are several things that make how this local product can be enjoyed by millennials in particular.

"We have to expand the market, we have to make something innovative, by creating various models. Continue to innovate, "Nadia added.

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